They do this at several key places in their product development cycle: design, validation and approval. “We’re talking to all of the automobile manufacturers because with cheaper game technology and cheaper VR headsets, they want to deploy their interactive content much more deeply. “The automotive industry was always an early adopter of computer graphic technology, and last year, we showed our work with McLaren on design validation at GDC,” Petit said. Today, people are migrating and upgrading to real-time interactive and VR. In the past they would have done that with video, but now they create interactive content so that people can actually see what it will look like before any work has begun.”Įpic is seeing a parallel tract to the advent of computer graphics. “You have to market the idea to your constituents. “There are a lot of projects that require public approval, like transport for London where they want to create a highway for bicycles,” Petit said. People now invest very large amounts of money creating immersive, interactive experiences to sell their condos. Petit sees a lot of high-end work being done for the marketing of new real estate properties, like billion dollar towers in Mumbai or in New York. And 30 percent of those surveyed said they’re evaluating it for use in production.”
“A survey of the high-end architecture industry last October found that 10 percent of architects were using Unreal Engine to do this. “They’ve been adding Unreal Engine to their pipeline to create this interactive content, mostly for VR,” Petit said. But now, people want interactive walkthroughs. Petit said in the architecture industry, the high-quality money show used to be the video walkthrough of a new building. Ever since I’ve been here, every day we came across somebody doing something interesting with the technology.” And we’re actually catching up on the customers who have adopted the technology.
“We’re seeing a lot of adoption across different businesses. “The Epic brand is very strong and the technology is available to everyone-source code and and all,” Petit said. And The Mill and Chevrolet displayed an augmented reality Camaro race featuring real-time cars masked overtop a motion capture vehicle. This year, Lucasfilm and Industrial Light & Magic showed off scenes from Rogue One: A Star Wars Story with K2-SO running on Unreal Engine 4. Petit told listdaily that moving to Epic was the next logical step for him.Įpic used the Game Developers Conference (GDC) this week to showcase non-gaming uses for Unreal technology. Marc Petit, general manager of Unreal Engine enterprise business at Epic Games, previously spent his career at Autodesk building tools for content creators.
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